2020 Designation Promotion Grant Program

CCIM Institute announces the 2020 Designation Promotion Grant Program.

This is your chance to leverage national funds to raise awareness about the CCIM designation and designees on Main Street, Wall Street, or wherever your potential clients do business. Chapters are welcome to apply for matching or grant funds for their own project.

Program Criteria

During this unprecedented time, CCIM Institute has fast-tracked resources to help CCIM chapter leaders continue to deliver value to their chapter members. As part of that effort, the institute would like to expand the criteria for the 2020 Designation Promotion Grant Program to support chapter member engagement.

To qualify for funding, your project must meet at least one of the following criteria:

• Promotes the CCIM pin/designation as the global standard for professional achievement to new audiences
• Promotes CCIM designees as the local market experts to new audiences
• Promotes chapter member retention
• Promotes chapter member acquisition

Retention and acquisition efforts might include virtual events, live events (2H2020), or new resources.

Applications will be evaluated on a chapter’s need for funding support, as well as the potential positive impact of the proposed project. Requests for both matching funds and grants will be considered. A detailed budget for the project is required.

The review team — made up of CCIM volunteers — will review all fully completed applications within two weeks of submission. The current maximum funding amount per chapter is $2,500.

Applications will be accepted May 1, 2020 – Aug. 31, 2020, or until all funds have been allocated.

New audiences include any group or company in your market that seems to be largely unaware of the CCIM designation and CCIMs but could see an outsized benefit from hiring or collaborating with a CCIM.

We encourage you to consider unusual projects that might be more memorable than a one-time advertising placement. How can you gain your market’s attention? While evaluating project ideas, consider these questions:

• Will the project reach an important audience that is mostly unfamiliar with the CCIM brand?
• Can the project’s reach be expanded through video or other content marketing?
• Can you look to companies or other organizations in your market for inspiration or additional support?

The 2020 Designation Promotion Grant Program application are available on the CCIM Connect Chapter Resources page in the ‘Important Information’ section.

For questions, please contact Juliane Wilson, Chapter Marketing Coordinator, at jwilson@ccim.com.